A adoption strategy For small companies it could be useful to rely on third-party global eCommerce platforms such as eBay, Amazon or Alibaba which often help the company in an initial launch phase to test the product and desirability. It is expected that by these platforms will occupy a % share of global eCommerce. In general, when the company decides to implement an international eCommerce strategy it is necessary: Identify countries of interest.

Is there a natural foreign market for the product? Which regions can be covered most easily on a logistical level? In which foreign language is the company most comfortable? For example, if the company encounters problems translating into languages ​​other than English, it may be a good idea to internationalize in English-speaking countries first. Identify competitors . How big are they? What sales channels Cell Phone Number List do they use? Is it possible to take market share away from it? Locate . yourself to just translating your original website.  of the country of interest and the online search and purchasing process of the international user should be studied in depth. In this way it will be possible to meet the needs of the international user who will feel more at ease throughout the purchasing process. Set delivery times for each country and language communications regarding orders.



Give the possibility to pay in local currency or to have feedback on the price set in local currency. In this way the user will have a better perception of the value of the product and the expense he would face. Localize marketing strategies by creating ad hoc communication in the language for each country and identifying the most suitable channels to convey it. Which search engines does the international user use? Is it necessary to open social media channels internationally ? What are the most used social networks in the reference country.